GREEN CARD // AMEX
Digital Brand Campaign, 2019
American Express wanted to lose its reputation as a brand for the '“privileged” few.
So we re-launched their iconic Green Card, showing that the perks of membership are best enjoyed with others.
“DESTINATION WEDDING” BRAND :15
“FRIES” BRAND :15
AGENCY // dentsu mcgarrybowen
ART DIRECTOR // Jen Wang
COPYWRITER // Deirdre Hering
EXECUTIVE CREATIVE DIRECTOR // Julie Scelzo
“CONNECTIONS” BRAND :15
“PRE-CHECK” BRAND :15
![Amex_Mercury_Wildpostings-3.jpg](https://images.squarespace-cdn.com/content/v1/653fd1f97bc26122d04d9f17/1bd42b70-e6d3-4229-8d5f-f6d1398498d2/Amex_Mercury_Wildpostings-3.jpg)
![AMEX_Mercury_Wildpostings3-2.jpg](https://images.squarespace-cdn.com/content/v1/653fd1f97bc26122d04d9f17/c001ab9f-9ec1-4a66-85e7-feba39d00283/AMEX_Mercury_Wildpostings3-2.jpg)
![AMEX_Mercury_Wildpostings2-2.jpg](https://images.squarespace-cdn.com/content/v1/653fd1f97bc26122d04d9f17/611c70cb-4581-4941-a74c-1cc207ba9c08/AMEX_Mercury_Wildpostings2-2.jpg)
![AMEX_Mercury_Airport.jpg](https://images.squarespace-cdn.com/content/v1/653fd1f97bc26122d04d9f17/bab5cfab-edb7-410d-8f40-8bcb1027d5de/AMEX_Mercury_Airport.jpg)