ALL-STAR WEEKEND
X STATE FARM

Brand PR Activation, 2022

As far as brand entities go, it really doesn’t get much more charming than Jake from State Farm.
People love to see that guy win.

So at NBA’s All-Star Weekend 2022, we treated him like the star he is and gave him a cameo in the stadium tunnel.
We even linked up with stylist Courtney D. Mays (current clients inc. Chris Paul, Anthony Anderson and Kevin Love) to give him a fit worthy of an All-Star.

The outcome? Thousands of State Farm mentions on social…and even more thirsty tweets than usual.