“WHAT IF?” // STATE FARM X NBA
Brand Partnership Campaign, 2022/23
“What if?”
When you’re a new driver, a first-time homeowner
or even a point guard for the Phoenix Suns, it’s a question that can keep you up at night.
So we created this campaign as part of State Farm’s ongoing partnership with the NBA to show basketball fans that no matter what
questions they have, State Farm has the answer (as long as it’s insurance-related. Otherwise, you’re on your own).
“SPORTS” BRAND :30
WHAT IF
CP3
CHANGED SPORTS?
“NOT TALL” BRAND :30
WHAT IF
BOBAN
WASN’T
REALLY 7’3?
“BALLER” BRAND :30
WHAT IF
ARIKE WAS
A DIFFERENT KIND OF BALLER?
“ANNOUNCER” BRAND :30
WHAT IF BOBAN CHANGED CAREERS?
AGENCY // Translation
ART DIRECTOR // Jen Wang
COPYWRITER // Deirdre Hering
CREATIVE DIRECTORS // Matt Herr and Emmeli Osterdahl
AWARDS // Clio Sports, Partnerships - Bronze 🥉