ASSUMPTIONS // STATE FARM X NBA
Brand Partnership Campaign, 2021/22
Our strategist told us that millennials assume State Farm is more expensive than other insurance companies.
And you know what happens when you assume…
“HEIGHT” BRAND :30
PEOPLE ASSUME
NBA PLAYERS CAN REACH ANYTHING.
“RINGS” BRAND :30
PEOPLE ASSUME ALL NBA PLAYERS WANT RINGS.
“PHOTOSHOOT” BRAND :30
PEOPLE ASSUME PHOTOSHOOTS ARE EASY.
“MACADAMIA” BRAND :10
PEOPLE ASSUME
MIKE BREEN
DOESN’T
TRY OTHER CATCHPHRASES.
“CLIPBOARD” BRAND :30
PEOPLE ASSUME COACHES ARE LOOKING AT PLAYS ON THEIR CLIPBOARDS.
“2K” BRAND :30
PEOPLE ASSUME
NBA2K
PLAYERS
CAN’T FOR REAL.
AGENCY // Translation
DIRECTOR // Harold Einstein
COPYWRITER // Deirdre Hering
ART DIRECTOR // Jen Wang
CREATIVE DIRECTOR // Matt Herr
AWARDS // Clio Sports, Integrated Campaign - Silver 🥈